Introducing
The Hotel Avery is a proposed boutique hotel set in a special spot along the Truckee River in historic downtown Truckee. Locals, visitors and community members will take great pride in bringing their families and friends to this beautiful and aesthetically pleasing new gathering place situated at the gateway to Truckee’s historic downtown.
Hotel Avery’s design pays homage to Truckee’s distinctive historic structures with gabled rooflines and carefully selected materials and color palette. The project will include 21 hotel rooms, five one-bedroom and four two-bedroom condos. Plans also include an upscale riverfront restaurant on the ground level featuring a warm and inviting indoor dining area with a see-through fireplace, private meeting space and outdoor dining overlooking the river.
The Vision
Hotel Avery will bring a unique, high-quality lodging and dining option to Truckee’s vibrant historic district and new amenities for locals and visitors to enjoy. An open, landscaped pedestrian plaza and viewing area set just above the river’s edge will provide public access to the Truckee River.
Project Benefits
Community Benefits
-
Increases Truckee’s vibrancy connecting historic downtown with pedestrian friendly lodging, dining and riverfront access.
-
Creates a space to feature public art in a landscaped plaza.
-
Delivers a key component of the Town’s river revitalization strategy to enhance a long-time vacant downtown lot.
-
Provides the first public access point to the river within the historic downtown core.
-
Delivers on the Town’s longer term stated vision of creating an infill development with walkability, and river connection.
-
Offers a meeting space off of the adjacent lobby lounge.
-
Creates a welcoming sense of arrival at a primary corner gateway with boutique quality lodging and pedestrian friendly dining to connect people to the historic Town and river.
-
Incorporates transit options with shuttles and guest information to bus stops.
-
Encourages use of trails and offers bike racks.
-
Attracts more destination visitors to Truckee to stay, conduct meetings and enjoy the evening festivities.
-
Honors the signature look and feel of historic downtown Truckee through thoughtful architectural design and décor.
-
Offers new river-connected amenities for locals and visitors including a restaurant experience with an outdoor deck, open air bar, and exhibition kitchen.
Economic Benefits
-
Contributes to a stable, year-round economy by generating an estimated $400K+ per year in sales tax revenue.
-
Generates approximately 100 construction jobs while the project is being built.
-
Creates up to 22 full-time hospitality jobs.
-
Provides an estimated $200K+ in transient occupancy tax revenues annually.
-
Increases property tax revenue based on higher land value upon project completion.
-
Creates the potential to help enhance neighboring property values based on a high quality finished project.
-
Boosts local economy by increasing visitor spending in town.
-
Contributes more than $600,000 infusion annually into the local economy via taxes, jobs and visitor spending (including an estimated $200,000 in transient occupancy taxes per year).
Environmental Benefits
-
Aligns with the Leadership in Energy Efficiency Design (LEED).
-
Adheres to strict Green policies as outlined in the Town’s development code.
-
Provides improved pedestrian infrastructure for ease of walkability to the historic downtown.
-
Encourages use of trails and offers bike racks.
-
Plans to incorporate on-site renewable energy with rooftop solar.
-
Offers electrical charging stations.
-
Rehabilitates the natural landscape & revegetates the native plant species along the River.
-
Improves drainage to reduce erosion with underground infiltration.
-
Provides improved fire safety.
-
Implements permanent erosion control safeguards.
The Location
Hotel Avery will be located on a prominent corner riverfront parcel situated at the Northwest side of South River Street and Brockway Road in Historic Downtown Truckee.
News
A development permit application for the Hotel Avery was submitted to the Town of Truckee in early August. This has led to a public process of review by the Historic Preservation Advisory Commission and the Planning Commission (HPAC) and will lead to the Planning Commission review. Additional updates will be provided as the Town development review process progresses.
Latest
- Development Permit Application August 1, 2018 - We are pleased to announce that a development permit application for the Hotel Avery has been officially submitted to the Town of Truckee for review and approval.
Newsletter
Opt in to receive updates on upcoming events as the project moves through the Town’s review and approval process.
Outreach
Let us know your comments, feedback or questions by completing the form below.